Hey, y'all! Thanks for coming to check out Roughneck Grooming & Beard Company. We’re glad to have you here!
I'm Brad from St Louis, MO. I'm a full-time musician, full-time dad, and I started Roughneck Beard Company back in 2014. Since then, we’ve been on quite a ride. Merril, my beautiful partner in life and in business, joined the company in 2019. She’s also the drummer in our band, and together, we’ve built something we’re truly proud of.
Personally, I've had a beard of some sort since I was about 17, but I never really gave it my all because of patchy spots and whatnot. When my first child was born, and I was tasking time off the road to be with my family, I decided to go for it all the way and just stopped shaving. That was 2012, and I haven't picked up a razor since.
The beard... It's something we earn as we age. Some grow theirs sooner than others, some may grow theirs much later. Either way, it’s an accomplishment that we all share in. It's a rite of passage. A milestone.
As bearded individuals, I feel there is a certain need to hold ourselves to a set standard:
-First and foremost, we must encourage GROWTH IN ALL THINGS. That’s our motto, and as people with beards, we are the very picture of growth, and we must exemplify that virtue.
-We must bring an end to preconceived notions and stereotypes of ungroomed, dirty beards.
-We must set an example of proud beard culture.
-We must welcome and guide others to their beards without ridicule or shame.
-We must show the world that our beards are a symbol of strength and confidence.
Unfortunately, we all suffer from the same growth issues on our way to that full bearded glory:
Wiry, tangly, patchy, itchy beards, and the oh-so dreaded "beardruff," among others.
I see more people give up on what could one day be an amazing beard because it doesn't grow evenly, or it's too itchy, or someone says it's scratchy, etc. Too many unnecessary reasons to bail on the beard.
Confidence plays a huge part in this, too. When beards don't grow in evenly, people give up. Bearded folks continue to be victims of societal stereotypes. Assumed lazy, dirty, unkempt, gruff.
Well, it's a new day for beards, and we're working together to fix that problem.
When I first started to grow my beard, it was super itchy. Like, SUPER itchy. A friend suggested that I try beard oils, so I did. In those days, there were maybe 5-6 brands online, and I tried each of them. My beard still itched. I just couldn't find one that did what it said it would do. When you're shelling out up to $30 for a tiny bottle of oil, you want it to be a miracle tonic, and it just wasn't.
Instead of giving up, I took a different path. I went to school on the topic. I started as an amatuer crafter, making my own oils. The early days were an explosion of passion, science, and art. But then, I leveled up. I became a Certified Master Herbalist and began to study trichology—the branch of science that deals with hair and scalp health. I formulated, reformulated, lab-tested, then reformulated again. I still do this today. We now lab test every single product we make to ensure the highest content of triglycerides and bioavailable fatty acids: the real magic behind all beard, hair, and skin care products.
You've truly found your way to the best in beard care. We've sold over 20,000 bottles of beard oil. We've shipped to all 50 states and over 65 countries. Our products are sold in shops all over the world, and we only have you, the customer, to thank for spreading the gospel. I continue my research daily and am so proud to offer this line of beard oils, balms, waxes, and sprays to you. I take a lot of pride in knowing that my efforts are going to be reflected in your brilliant beards.
In 2019, we began to formulate products for pre-shave, after-shave, hair-care, and more. We launched these products under the name American Rambler, but we've since adapted our brand to be called, simply, Roughneck Grooming & Beard Co.
Welcome home! We've really got a little something for everyone.
Brad Jackson, Owner
Roughneck Grooming & Beard Co.